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  • Leaders are needed most when the ‘way we do business around here’ no longer works, when new goals and objectives are required.
  • Leaders develop a broad awareness of what is happening around them, where threats lie and where opportunities can be found. A sensory connection to their business, their market and the wider environment is paramount to develop the right moves.
  • Leaders use their instinct to select objectives that will maximise the potential for their team or their company within the wider environment.
  • Leaders create a vision to motivate the team to change to achieve these new objectives.
  • Leaders break the inertia of the fear of change in teams within their company and in virtual teams with their customers and suppliers.

Few of us have the luxury of being just a manager or just a leader: most combine the two roles. Rapid change impacts us all in our dual roles: we need to learn how to switch easily and effectively between leading and managing - to make the right moves and to handle their complexity. For most us, already well-trained in management, the need is largely to develop the three central leadership skills: awareness, intuitive decision making and vision creation.

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Read about leadership in Sales

 

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